quilt industry

Much Needed Play with Ravel by e bond

Before there was such a thing as an influencer we had celebrity endorsements. When real people started to become more popular through blogs we simply called them bloggers. As a quilt blogger it was quite common to receive or at least be offered fabric. The catch being, of course, that you would make something to promote the fabric. Ideally, you would do that to coincide with either fabric purchasing for stores or the launch itself in stores.

Many times I was offered fabric. The first few times you get super excited and jump at the chance. Free fabric and exposure?! Sign me up. Then we realized that we were giving away free labour and not really getting paid by the fabric companies to use us as promotion. Not really a fair deal for the time invested. On top of that I was positively AWFUL at actually making something with all the shared fabric in a reasonable time frame. I was, frankly, a crappy promotional partner. So working with me to promote a fabric line was a bad deal for both parties.

On top of all that, I always found it very difficult to work with a single fabric collection. It felt stifling, creatively, and was always a challenge because of one common issue with fabric collections: the majority of the fabrics are the same value. This means it is hard to get contrast in your designs. As a result, many designs made with a single fabric collection, without the addition of other fabrics or neutrals, can fall flat.

So, no matter how much I’ve loved a collection, I rarely buy a single line of fabric. Instead, I pick favourites or the most interesting or simply what I need at the time.

I could not resist, however, when I saw e bond’s Ravel collection. I love everything about it! The colour, the text, the graphic nature, the graffiti... and while I've never met e, her online presence is inspiring and real. I've had it for a couple of months and just started playing with it. Not only did I buy the whole collection, I'm using it all together. Who am I?

Yes, a good chunk of the fabric falls in the same value family, but there are enough contrasts with the lights and the darks as well as the texture of the prints that things seem to be working so far. I couldn’t resist though, I did add in a few solids for fun and respite.

I have no real plan for the quilt. I’m just playing. Life has been quite heavy of late and none of my current projects were giving me the joy I needed from my quilting. I’d sat with the fabrics and obsessed over coming up with something just right. That was taking all fun out of it so I decided to just grab some fabric and cut. I defaulted to my comfort of improv curves, primarily, but other things come up here and there and I let them happen.

Normally, when I make an improv quilt that is block based, I make all the blocks and then figure out a layout. This time around I am enjoying adding and subtracting and playing with composition as I go. Not so much planning each block as an individual unit, but seeing how a few blocks might talk to each other. A conversation. As it grows I am really embracing the chaos it brings. It’s a wild thing. In a way, it reminds me of a spot under a bridge with layers of graffiti marking the lives of people who’ve been there.

Social Justice Sewing Academy Anti-Racist Guidebook

Anti-Racist Guidebook.jpg

Last fall, after a summer of Black Lives Matter protests, the Social Justice Sewing Academy set out to do some different kind of work. This, on top of the amazing lessons, memorials, and community work they already do. They’ve just published a guidebook for the sewers of the world, An Anti-Racist Guidebook.

What is Anti-Racism?

I came to the term through Ibram X. Kendi and his book How to Be an Anti Racist. Essentially, it is about doing more than saying you believe all races are equal. Saying you don’t see colour isn’t the answer. It is about examining the systemic racism that we all participate in one way or another, then actively working to dismantle it.

When the call for volunteers came out I signed up immediately. As a quilter who works almost exclusively in cotton, as a white woman who only learned more than pop culture civil rights history in the last 10 years, as a human, I wanted to do some of the anti-racism work for myself and our community. Ever since my trip to Alabama and seeing cotton fields for the first time I’ve wanted to dive deeper into its production. Hand in hand with that is the deep dive into the role cotton has played in systemic racism.

My essay in the Anti-Racist Guidebook is the result. I looked into the ties between slavery and cotton production, which most of us know about. But it also examines the growth of the Industrial Revolution and capitalism as tied to cotton production, and therefore slavery. It also examines current cotton production, including how those links aren’t really gone.

The process was eye-opening for sure. I hope it is for you. It has me hanging on to every scrap of my cotton, not wanting to waste a bit of effort that went into making it. I won’t lie, it also gives me mixed feelings about using cotton at all. This discomfort is good, its going to force me to dig deeper. The next step is to talk to the fabric companies that make our medium of choice and ask them about their current supply chain. The more we all know, the better.

I highly recommend checking out the entire Anti-Racist Guidebook. There are some incredible pieces on everything from code-meshing to political quilts, from housing to resiliency. Each essay is written by a volunteer. They place themselves in the work, to show the work rather than centre their story. Each essay also includes recommendations for self reflection by the reader, to do their own work on the topic.

Empire of Cotton.jpg

For my part one of my resources was this book: Empire of Cotton by Sven Beckert. I pulled from multiple sections but now I am sitting down for a good read. It is fascinating and disheartening at the same time, illuminating and depressing. But we can’t walk away from the thick, the ugly, the hard just because they are so. People live this still and it is up to all of us to move forward for all.

And for those of you who might want to tell me to keep politics out of quilting, I hope you read this guidebook. If anything, to know that cotton, our material of choice is inherently political.

Yes, There is Racism in Quilting

Stop the pearl clutching. Let go of your conventions.

Stop saying that politics has no place in quilting. It 100% does.

Stop thinking that white privilege is not a thing. It absolutely is.

Much is being said this week, much is going on this week. I feel like we are at a reckoning for civil action. People are FED UP with the systemic and blatant racism in policing, in society. Thousands and thousands are marching peacefully. Many are raging too. Quilting should be no different.

Like the White House was built by slaves, quilting was also built on the backs, the deaths, the enslavement of people. Cotton. Just think of cotton. Not a person among us should be free of the imagery, the reality, of a cotton plantation. White owners, black slaves. All for cotton. And what is it that is the mainstay of our industry? Cotton.

Of course I am not saying that current quilt shops, fabric companies, and designers are slave owners. But we must absolutely acknowledge that this industry arose as a direct result of slavery.

So, yeah, stop clutching your pearls.

When quilters want to use their skills and their creativity to make a statement with their quilts they are doing so with over a century of tradition behind them. Temperance quilts, church fundraisers, signature quilts all have something to say or show. Block designs acknowledge periods of history or events and we use them now not knowing. So many quilt blocks have Biblical inspirations, those are just as political as a modern interpretation of a raised fist. Quilters use quilts to raise their voices.

The people complaining that politics have no place in quilting are really saying that politics different than theirs don’t belong. It is about silencing a voice they disagree with. And more often than not it is about a white person silencing a voice that is coming from a person of colour or in support of. A perfect example of this is the quilt show reaction to the travelling exhibit Threads of Resistance.

So yeah, quilts always have, and always will be political.

My skin is white. That affords me a luxury of safety and comfort that many others do not have. I do not have to worry that I will be viewed as a thief in a store, just for being in the store. I don’t have to style my hair differently when shooting a class so that I look less ethnic. I am not questioned about whether I am in the right place, ever. All because my skin is white. If you need more explanation or white privilege and you haven’t been watching the news lately, this post is quite succinct. Here is a direct example from the quilt industry. Or take a look at the faculty of nearly every major show, and some of us may remember the defensiveness or organizations when it was pointed out. That is all white privilege.

Look at your book shelf of quilting books, or at the bins in your stash. How many of them were created by black quilters? I’m not saying that the companies are blatantly racist and excluding black designers. It is more that we are all conditioned to see white as better, myself included. I’ve benefited from that system, no doubt. That is white privilege. I had to sell myself, but I had a built in advantage. There are, you should know, a tonne of talented black quilters, designers, artists, and teachers including are Nicole Neblett, Chawne Kimber, and Carole Lyles Shaw. They deserve their spotlight too.

A few years back, it was either at Quilt Market or QuiltCon, a group of women came together to take a photograph. Their point was to show that they were all different people. It wasn’t a group of blonds or middle aged pattern designers, it was a group of black women. Ebony is not Latifah is not Rashida, yet people always want to mix them up. Why? Because they are all notable black quilters and seemingly people couldn’t tell them apart. Why? Because they likely weren’t seeing them as individual people, just ‘the black quilter’. People laughed at the stunt, but it was more telling of the industry than anything.

So yeah, white privilege exists and it is here in quilting.

There is no perfect way forward. And I know that people don’t want to hear that they are wrong or even get the hint that they are racist. Now is the time for all of us to look in the mirror, look at the words we say, and how we act towards all people. I am doing that, so should you.

Don’t be complacent, do the work.

Don’t expect others to educate you, educate yourself.

Don’t assume that you are without fault, we are all a product of history and a system.

I do sincerely hope that time is a reckoning. Here, as a quilter, I want to do the work to make those changes. So I will keep reading, writing, researching, making, listening, amplifying, and respecting. I encourage you to do the same.

As a start, I recommend the following:

The Social Justice Sewing Academy.

The work of both Carolyn Mazloomi and Faith Ringgold.

Checking out the collections of various museums like the Montgomery Museum of Fine Arts, National Museum of African American History and Culture, and the Berkley Art Museum. There is more to African American quilt traditions than Gees Bend.

Reading Empire of Cotton by Sven Beckert and How to be an Antiracist by Ibram X. Kendi.

Dear Quilting Industry: Simmer Down

Quilters Stash Closet

As we pull in to our neighbourhood, home from the pool or errands or whatever my kids inevitably start talking about the things they will do when we get home. Can we watch TV? What is there for a snack? I have homework. Does Dad have to work tomorrow? Can I go over to so and so's house? It is relentless. The demand for attention, the inability to focus on what is front of us right now - a conversation in the car together - and the creation of more chaos when a bit of order, first, is needed. It is exhausting.

Life is full of competition for our attention. The kids are in battle with our parents, the news is in battle with the laughter of memes, the dog is in battle with our partners. And around and up and back again. How we don't all live with a crick in our neck from the constant twists of the head to watch something, the next thing, is beyond me. 

Fabric and the quilting industry is no different. Hundreds of lines, with probably 10-20 different fabrics in them, launch each year. Actually, each season. Then there are the patterns to go with each. Not to mention the thread, the latest notion, and the world of bags, crafts, and garments. It is all enough to make one feel like they are spinning in a vortex of colour, not knowing where to stop or look.

And I didn't even mention social media. 

Those of us working in the industry have been saying for a few years that it is getting worse and worse. The churn through of inspiration, the saturation of the market, the sheer volume of stuff is overwhelming even for us. It makes the hustle more exhausting as you try to find a way to differentiate yourself. Yet we too are contributing to the noise.

I always think of the Grinch and Boris Karloff saying "Oh the noise. The Noise. Noise. Noise. Noise."

Quilt Books

Book publishing has already slowed down. You just don't see the volume of quilt books hitting in the market anymore. Two weeks ago we all saw the news of Free Spirit shutting down. Now it will have a new owner.  Brick and mortar stores are closing, and others are opening. Ecommerce still expands and contracts 

All of this could truly be a market correction. The quilt industry has nearly tripled in the last 20 years. That is a lot of years of buying, not just new quilters. The economy is still not great. I know my own disposable income doesn't get spent on  fabric even though as a professional I can write it off. How many other people are in the same boat?

I have three other theories regarding the consumer side, while others have addressed the supply side of the quilt market.

... One, all those new quilters, the twenty somethings who led the Modern movement, now have kids, and sometimes parents, to take care of. Our time and money disappeared. We are quilting less obsessively, if at all. Not to mention, #2 below.

... Two, we have enough fabric. Plain and simple. Many of us got caught up (still do) in the need to stock up on the latest and greatest, to build our stash of celebrity designers fabrics and products. Those stashes are now sitting there. There is that old joke about she who dies with the most fabric wins, right?

Some folks destash, others let it languish in the closet. This is regardless of the age and the situation we are in. Many of us can now shop at home first. Those large stashes have essentially created a quilt store in our home. That means we aren't necessarily hitting the stores to stock up anymore.

... Three, I'm seeing a move away from consumerism. It might be the recession, it might be a increase in environmental awareness, it might be simple exhaustion at the churn of new product. Regardless, I think a lot of us are buying less new stuff simply for the sake of buying less. This translates to a rise in upcycled material, thrift store purchases, and using what we have already. This also ties into what I am seeing as a backlash against new, new. new. 

Tag Fabric Names for Snow Quilt

Personally, I've been feeling a shift over the last year. At first it was because we were tight on cash and I needed to not shop so much. (Kid's sports, yikes!) It continued because I wasn't seeing much new stuff I eagerly wanted. Or rather, nothing was standing out to me. I also launched my own fabric line in there and 20 bolts of fabric suddenly in your tiny space is A LOT of fabric. To be perfectly honest, I have a large stash. At least for the last 10 years or so. And I always shop first from there. But if I went to the store because I needed a particular shade of blue, I would buy 4 different fabrics to fulfill that need and fill the blue bin. It was a lot of consumerism. 

At the beginning of the year I cleaned out the stash. The closet was full of falling over piles, bins that wouldn't close, and a heck of a lot of fabric I wasn't and will never use. So I went through each colour, purging and refolded. It only took a few evenings after the kids went to bed, not the big deal I made it out to be in my head. I now have a large blue IKEA bag ready for donation and a neater closet. Was it ever liberating!! I've been in a quilt store twice since then and only bought what I needed because that was the easiest thing to do. Perspective is a wonderful thing.

None of this, however, helps the quilt shops or the suppliers. Or my colleagues in the industry trying to make a living. This market correction is going to hurt some people, I have no doubt. People will leave the industry, things will get leaner. This isn't always a bad thing, but it sure can be ugly. It also doesn't guarantee that quality is the winner. If social media has taught us anything it is that those who know how to play the game, with or without the rules, are likely to win.

Aurifil Wonderfil Thread

I've been asking myself a lot of questions about the hustle lately for exactly these reasons. As I said before, I'd love to write another quilt book, but that may not be in the cards. I'd love to design more fabric but I have a lot of work to do there on improvement and I need to be comfortable with putting more product out in the world. I'm not ready to leave the industry, but it is definitely time to redefine my role in it. And I don't think I am alone in this process, from the consumer to the supplier level people should be doing this.

In the meantime, I've slowed down. Life is insanely busy between kids and the family business (outside of my own work). The only time I really sew is for that Morning Make habit. Let me tell you, slow is good! I love all my quilts under construction but I am starting to focus more. Working on only one or two at a time. Trying to spin less, take more deliberate action. Instead of walking in the door of my sewing room and asking a million questions about what comes next, I take off my shoes and move thoughtfully, getting things done little by little.

As I say to the kids every time they start off in a frenzy: Simmer Down.